Sports Eleven05 signs Van Wagner College as Exclusive Sponsorship Sales Partner for the Toyota HBCU New York Football Classic Debuting in September 2022
[New York, NY—June 2, 2022] Sports Eleven05 and Van Wagner have signed a multi-year agreement naming Van Wagner the exclusive sponsorship sales partner for the Toyota HBCU New York Football Classic. Van Wagner College will be the exclusive agency to drive corporate sponsorship sales for the tournament, guiding brand sponsors in understanding and navigating college football. They will also work closely with tournament organizers to co-develop branded programs and ancillary events to engage fans and attendees throughout the weekend celebration.
“Van Wagner College has a long history of building successful sponsorship programs and maximizing revenue opportunities for sports conferences and events,” said Albert Williams, CEO, Sports Eleven05. “They have a reputation for delivering creative and dynamic programs for their clients in professional and college sports, and we look forward to a long-lasting partnership.”
The College division of Van Wagner, a leading entertainment and sports agency, is a pioneer of the collegiate level sponsorship market. Van Wagner College is the fastest growing company in the industry and currently manages national and regional brand partnerships for more than 40 colleges and universities across the U.S.
The agency is also a long-term partner of the Central Intercollegiate Athletic Association (CIAA), the nation’s oldest historically Black athletic conference, overseeing sponsorships and media rights across digital and live broadcasts of CIAA football and basketball games, including postseason championships, while also collaborating on venue opportunities for sponsorship and advertising, ticket sales, and activations.
“We are honored to partner with Sports Eleven05 to represent the Toyota HBCU New York Football Classic,” said Mike Palisi, President, Van Wagner College. “We are eager to utilize our experience working with signature events and venues to maximize sponsorships and deliver a one-of-a-kind experience for fans, attendees, and our partners.”
The inaugural Toyota HBCU New York Football Classic is a collegiate football game featuring teams from HBCU’s (Historically Black Colleges and Universities). The game will be held on September 17, 2022 at MetLife Stadium in East Rutherford, New Jersey. This new sports tradition kicks off with Howard University and Morehouse College renewing their historic rivalry between two premier institutions.
About Van Wagner
Van Wagner is a leading entertainment and sports agency, with global expertise in filmed and live entertainment, sponsorship sales, multimedia rights, and out of home advertising. Van Wagner, creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and international soccer, sponsorships sales, college multi-media rights, and in-venue content production at the world’s biggest sporting events. For more information, visit www.vanwagner.com.
About Sports Eleven05
Sports Eleven05 is a New York-based minority owned Sports & Entertainment company whose aim is to elevate the pageantry, excitement and camaraderie associated with the HBCU Culture. Sports Eleven05 looks to expand the awareness of HBCU sports and education through their inaugural football classic. For inquiries about the game call 833-NYC-HBCU (692-4228) or visit www.hbcunyfc.com.
